Marketing Conference 2026 Recap: Agentic Marketing and 3 Lessons on Getting Customer Data AI-Ready

Last Updated: 30 Sep, 2026 By Privage

One of the most talked-about terms among marketers this year is "Agentic Marketing": marketing where AI doesn't just help you think, but also takes action on your behalf. So the team at Privage, a CRM and loyalty program platform for Thai businesses, made sure to join the event that made it this year's main theme, both as an exhibitor and on stage introducing our platform.

Marketing Conference 2026 (MKT CON 2026), themed "Agentic Marketing", took place on September 29, 2026, at Bhiraj Hall, BITEC Bangna, organized by Creative Talk and Content Shifu. The event focuses on practical marketing and technology knowledge for corporate employees, business owners and agency teams, with exhibitors ranging from agencies and marketing consultants to MarTech providers.

A day at Booth MT07

Three of us were at Booth MT07 all day: Amat Suwannarat, CEO & Founder; Rusada Noisong, CMO & Co-Founder; and Warintorn Silpakitkosol (Namcha) from our Marketing Communication team. We offered three hands-on activities:

Try & Win: collect points through LINE OA right at the booth, then give souvenirs for attendee
Free CRM Clinic: free advice on setting up a points program and retaining customers for each type of business
Exclusive Event Deal: sign up for a Privage package at the event for a special discount, or get free lifetime access to the Freemium package

We also handed out souvenirs to everyone who stopped by for a chat.

Throughout the day, we spoke with a wide range of businesses, from B2C brands selling directly to consumers to B2B companies selling to organizations and trade partners. It showed us that customer retention isn't a challenge limited to retail.

On stage introducing Privage

The highlight of the day for our team was Amat and Rusada taking the stage to introduce Privage, from membership programs, points and coupons to using customer data for targeted communication.

What made the day even more special was meeting friends from the MarTech Association (Thailand), whom we've shared stages with several times this year, in Manila, Chiang Mai and Korat. Our team felt honored and truly grateful to be part of another major event in the Thai marketing community together.

3 things we kept thinking about, and how Thai businesses can apply them

1. How well an AI agent works depends on the customer data you have

Agentic Marketing means letting AI help make decisions and take action, such as choosing who to message, when, and with what offer. But if a business doesn't know what each customer has bought, how often, and what they care about, AI can only guess. Structured customer data is the foundation before AI agents.

Apply it: Start keeping customer data in one CRM today, including purchase history, points and coupon use, so any AI tools you adopt later have real data to work with.

2. Make joining effortless, and the data will follow

Our Try & Win activity is a simple example: when signing up and collecting points happens through the LINE OA customers already use, with a reward as motivation, people are happy to share their information without feeling burdened.

Apply it: Place a LINE OA membership QR code at checkout or on your packaging, and give a small instant reward on sign-up, such as welcome points or a coupon for the next visit.

3. Customer retention isn't just for B2C

From our conversations with both B2C and B2B businesses at the booth, we saw that B2B companies face the same challenge: keeping trade partners, distributors and corporate clients ordering consistently. Points and rewards programs work for partners just as well as for consumers.

Apply it: B2B businesses can design a points program for distributors or corporate clients, with rewards based on order value or frequency, then use that data to spot partners who are starting to order less.

Before letting AI take over

MKT CON 2026 showed our team how excited Thai marketers are about AI. But before AI can act on your behalf, you need complete, structured customer data. Privage will keep building our membership and CRM tools so that both B2C and B2B businesses have a customer database ready for the age of Agentic Marketing.

Thank you to Creative Talk and Content Shifu for organizing such a great event, to everyone who stopped by Booth MT07, and to our friends from the MarTech Association (Thailand) for another great reunion.